Data matching has made it easier for organisations to share information across various departments. There are various advantages to data matching software in terms of promoting accuracy and compliance. The tools are most noted for their use within governmental organisations, where rigorous checks for fraud must be made in order to protect public money, but the systems do have various benefits for companies working outside of the public sector too. Many organisations rely up on the storage of vast amount of information in order for their operations to continue. Data matching allows data to be compared, patterns to be identified and for anything untoward to be flagged up for further investigation. Meanwhile, it can also enable greater standards of accuracy whilst keeping irrelevant information to a minimum.

A More Efficient Database with Data Matching

In a commercial setting, a company may use data matching to investigate the shopping habits of a customer in order to identify ways of building their relationship with them. In a Government setting, a department may use the systems to check for any discrepancies that may throw up concern. With such large amounts of data to work with, errors can be prevalent, but data matching can enable companies to keep inaccuracies to a minimum. The software can be used to identify various patterns that might require future action based on findings.

The high levels of accuracy that data matching can provide also make it a powerful tool for organisations working in various sectors. It’s said that businesses can lose vast sums of money and time by having inconsistent or inaccurate records on their databases. The software can allow companies to correct thousands of records within seconds, where such processes could take day or weeks to implement if performed manually. One of the biggest pitfalls of inaccurate records is the fact that resources can be wasted when attempting to communicate with outside parties when contact details are not up-to-date. Data matching software helps companies to maintain records across various databases, enhancing their operations and removing unnecessary duplicate records.

A Smaller Margin of Error

Businesses that have limited funds can find themselves wasting their large amounts of their limited resources by using inaccurate records to get in touch with people and other organisations. The ultimate aim of data matching is to optimise accuracy levels across every area of a company and to enhance the efficiency of operations as a result. Data matching can be used by organisations operating in sectors as diverse as retail, banking, education and marketing.

Almost every organisation that relies on computing to survive is likely to have a vast database to make sense of. As new information is added to these databases all of the time, it’s important that matching and cleansing tools are used regularly to keep the data as useful and relevant as possible. There are many different data matching products available on the market, so if you’re not sure which one is right for the nature of your business, it may be worth shopping around until you find a product that suits your budget, needs and requirements.

Download a free trial of our award-winning data matching software Clean & Match 2013, and see for yourself why more businesses are trusting WinPure for their data matching and record linkage needs.

By Catherine Challen | May 21st, 2013 | Posted in Data Matching

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