SmartMaster AI is WinPure’s advanced, AI-powered engine that automatically assigns the true golden record within each matching group.  When a set of duplicate or near-duplicate records is grouped together, SmartMaster AI evaluates them using a scoring-based decision model. Once scored, SmartMaster AI selects the record with the highest overall quality and relevance score as the master. This record will then be designated as the golden record, either retained as-is or enriched with missing values from the other records in the group (using other features such as the update/overwrite)


This option can also run automatically after a matching run and can be enabled/disabled within the Application Settings